Resources

Trade Show Planning Resources

This is a collection of helpful tools, guides, and articles for trade show buyers who want to make smarter decisions and improve their exhibit results.

Trade Show Booth Planning Checklist

A practical planning guide for internal alignment and execution.

Rental vs. Purchase Decision Guide

A framework for comparing flexibility, cost, and long-term value.

Questions to Ask Before Hiring a Trade Show Exhibit Partner

A buyer-focused evaluation tool for selection conversations.

Exhibit Program Review Worksheet

A simple way to assess the current program and spot gaps.

Trade Show ROI Checklist

A helpful list for measuring results beyond simple lead counts.

Collaboration Checklist for Exhibit Projects

A coordination tool for stakeholders, designers, and project managers.

If you’re planning a trade show program and want practical guidance, start here — or reach out if you want help applying it to your own program.